Performance Director and Growth– High-Ticket Training Programs (D1 Training)

Drive results. Grow the business through athlete development.

D1 Training is an athletic-based performance facility serving youth athletes and adults. We are hiring a results-driven Sales & Performance Director to own the sales pipeline, run consultations, and close high-ticket personal training packages ($2,000+).

This is not a desk sales job. This role requires credibility on the training floor and confidence in structured consultations that lead to high-value personal training programs

Your Primary Mission

Drive performance results for members while growing personal training revenue through consultative, goal-based selling.

You must be equally comfortable:

Talking periodization and recovery
Running a performance consultation
Prescribing individualized training plans
Closing high-ticket personal training packages

Key Responsibilities

Own and manage the full sales pipeline from lead to close
Run structured consultations and goal-setting sessions
Close high-ticket personal training and performance packages ($2,000+)
Convert 60%+ of qualified consultations
Execute daily follow-up via calls, texts, and CRM systems
Drive membership, personal training, and program revenue
Track KPIs: leads, show rate, close rate, PT revenue, retention
Train and coach staff on sales conversations and conversion
Oversee POS, contracts, and billing accuracy

What We’re Looking For

Required:

2+ years experience in personal training, strength coaching, or athletic performance
Experience discussing program design, recovery, and progression with clients
Comfortable selling structured personal training programs ($2,000+)
Experience managing leads and consultations
Strong accountability and follow-up discipline

Preferred:

NASM, CSCS, ISSA, or comparable certification
Experience in boutique fitness or performance training environments
Leadership or team management experience

Compensation & Perks

$50,000–$75,000 base + performance incentives
Free D1 membership
Ongoing training and development
High-performance, team-driven culture

Candidates must be passionate about training and athlete development. Applicants without fitness or coaching experience will not be considered.

Compensation: $50,000.00 - $75,000.00 per year

D1 Training is an emerging fitness franchise, that is growing rapidly. D1 Training has over 80 facilities open and 180+ in development. At D1 Training, we inspire and motivate athletes to reach their goals. At D1, we believe in training the entire body as a unit to produce optimal human performance. No gimmicks, no fads; we utilize trusted and proven training techniques used to build the world’s best athletes and deliver the, in age-appropriate programs led by our expert coaches. Nothing at D1 is random. Every workout, every day follows a strategic 8-week training cycle that is meticulously planned and backed by sports science. What began as training solely for the aspiring youth athlete, matured into fitness training for adults as well. With all who participate in the D1 training process moving aggressively towards their goals.

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