Director of Athlete Acquisition
Full Time • Sandy Springs
Benefits:
- Bonus based on performance
- Opportunity for advancement
- Paid time off
Director of Athlete Acquisition – High-Ticket Training Programs (D1 Training)
Drive results. Grow the business through athlete development.
D1 Training is an athletic-based performance facility serving youth athletes and adults. We are hiring a results-driven Sales & Performance Director to own the sales pipeline, run consultations, and close high-ticket personal training packages ($3,000+).
D1 Training is an athletic-based performance facility serving youth athletes and adults. We are hiring a results-driven Sales & Performance Director to own the sales pipeline, run consultations, and close high-ticket personal training packages ($3,000+).
This is not a desk sales job. This role requires credibility on the training floor and confidence in structured consultations that lead to high-value personal training programs
Your Primary Mission
Drive performance results for members while growing personal training revenue through consultative, goal-based selling.
You must be equally comfortable:
- Talking periodization and recovery
- Running a performance consultation
- Prescribing individualized training plans
- Closing high-ticket personal training packages
Key Responsibilities
- Own and manage the full sales pipeline from lead to close
- Run structured consultations and goal-setting sessions
- Close high-ticket personal training and performance packages ($3,000+)
- Convert 60%+ of qualified consultations
- Execute daily follow-up via calls, texts, and CRM systems
- Drive membership, personal training, and program revenue
- Track KPIs: leads, show rate, close rate, PT revenue, retention
- Train and coach staff on sales conversations and conversion
- Oversee POS, contracts, and billing accuracy
What We’re Looking For
Required:
Required:
- 3+ years experience in personal training, strength coaching, or athletic performance
- Experience discussing program design, recovery, and progression with clients
- Comfortable selling structured personal training programs ($3,000+)
- Experience managing leads and consultations
- Strong accountability and follow-up discipline
- 2+ years of Go High Level CRM Experience
Preferred:
- NASM, CSCS, ISSA, or comparable certification
- Experience in boutique fitness or performance training environments
- Leadership or team management experience
Compensation & Perks
- $50,000–$75,000 base + performance incentives
- Free D1 membership
- Ongoing training and development
High-performance, team-driven culture
Candidates must be passionate about training and athlete development. Applicants without fitness or coaching experience will not be considered.
Compensation: $50,000.00 - $75,000.00 per year
D1 Training is an emerging fitness franchise, that is growing rapidly. D1 Training has over 80 facilities open and 180+ in development. At D1 Training, we inspire and motivate athletes to reach their goals. At D1, we believe in training the entire body as a unit to produce optimal human performance. No gimmicks, no fads; we utilize trusted and proven training techniques used to build the world’s best athletes and deliver the, in age-appropriate programs led by our expert coaches. Nothing at D1 is random. Every workout, every day follows a strategic 8-week training cycle that is meticulously planned and backed by sports science. What began as training solely for the aspiring youth athlete, matured into fitness training for adults as well. With all who participate in the D1 training process moving aggressively towards their goals.
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Flexible Scheduling
Competitive Compensation
Career Advancement Opportunities
401(k)
Dental insurance
Health insurance
Generous Paid time off